B2B Sales

Most small businesses struggle to grow for a reason that has nothing to do with their product: they don't have a reliable system for bringing in customers, or they can't hire the right people to handle the customers they get. Usually it's both. I've lived both sides of this — as a founder who quit a six-figure engineering job at 24 to build companies, and as someone who has since helped businesses across 25+ industries fix these exact problems through CPG Recruitment and Book

Every business runs on two engines: a sales engine that brings customers in, and a talent engine that puts the right people in place to serve those customers. Most businesses don't fail because of a bad product. They fail because one of these two engines is broken, and the owner is too deep in the day-to-day to see which one. I'm Christian Saab. I've spent my career mastering both sides of this equation: I 3x'd my own company's revenue through relationship-based B2B selling,

I 3x'd my company's revenue through relationship-based B2B selling, with no ad budget, no new sales hires, no gimmicks. The average salesperson lands around 24 to 25 new clients a year. Using this system, I closed 28 in six months while running CPG Recruitment day to day. The system worked so well I turned it into a product: Booked55, my B2B sales CRM. Here's the thinking behind it in plain language: what relationship selling actually is, why it beats cold volume for small co