B2B Sales

When you feel like giving up on your business, do not make a permanent decision on your worst day — give the business one more cycle of contact first, and make those contacts to people who have already trusted you rather than to strangers. I'm Christian Saab, founder of CPG Recruitment. There was a day when my bank account was nearly at zero, I had just taken three no's in a row, and I was ready to shut the whole thing down. Then a past client texted me out of nowhere. That o

You plan your entire week in ten minutes by talking instead of typing: you open an AI assistant, talk through everything you need to accomplish, and let it build the planner and deliver it before you walk into the office on Monday. I'm Christian Saab, founder of CPG Recruitment, and I do this every Sunday morning while I feed my son. Ten minutes of talking out loud, and the plan is in my inbox at 8 AM Monday. Since March 2020 I've built teams across 25+ industries in Canada a

Most small businesses struggle to grow for a reason that has nothing to do with their product: they don't have a reliable system for bringing in customers, or they can't hire the right people to handle the customers they get. Usually it's both. I've lived both sides of this — as a founder who quit a six-figure engineering job at 24 to build companies, and as someone who has since helped businesses across 25+ industries fix these exact problems through CPG Recruitment and Book

Every business runs on two engines: a sales engine that brings customers in, and a talent engine that puts the right people in place to serve those customers. Most businesses don't fail because of a bad product. They fail because one of these two engines is broken, and the owner is too deep in the day-to-day to see which one. I'm Christian Saab. I've spent my career mastering both sides of this equation: I 3x'd my own company's revenue through relationship-based B2B selling,

I 3x'd my company's revenue through relationship-based B2B selling, with no ad budget, no new sales hires, no gimmicks. The average salesperson lands around 24 to 25 new clients a year. Using this system, I closed 28 in six months while running CPG Recruitment day to day. The system worked so well I turned it into a product: Booked55, my B2B sales CRM. Here's the thinking behind it in plain language: what relationship selling actually is, why it beats cold volume for small co